Good Morning from London.
What began as a simple idea — helping companies ignite employee engagement through innovation-powered continuous improvement — has sparked an extraordinary reaction here in the UK.
Since releasing my latest book, PROACTIVE Problem Solving, in January (an Amazon bestseller, by the way!), the U.S. response has been fantastic. But nothing prepared me for the energy and enthusiasm I’m experiencing on this tour through Scotland, Wales, and London, organized by my friend and our partner, Phil Oliver of Eureka! Europe.
We’re only halfway through, and I can confidently say: I’ve never seen anything like this. In Edinburgh, I signed more books than at any of my previous keynotes here. Even more meaningful were the emails I received afterward — from corporate execs, government officials, and university leaders — expressing their excitement about how “Stopping the Stupid” could energize their teams in this AI-flooded world. I’ll admit I wasn’t sure how UK audiences would respond to the irreverence of the phrase — but it turns out, CEOs and senior leaders are just as eager to eliminate the inefficiencies in their systems as the frontline employees are.
What’s even more exciting is that leaders instantly understood the deeper message: that engaging employees in improving broken work systems sets the stage for success in larger, bolder innovation.
As I often say, product and service innovations lose up to 50% of their value between idea and market — mostly due to internal compromises. But when employees have already experienced success solving process problems, they’re far more likely to lean into solving the challenges that come with delivering breakthrough products. That connection is resonating here in a powerful way.
Two more events remain this week, along with another tasting of our award-winning Dexter Bourbon. I look forward to continuing this incredible journey — and sharing more insights soon.
Cheers,
Doug Hall
Founder – Eureka! Ranch
Co-Founder – Dexter Bourbon Company from the Brain Brew Distillery
Co-Founder – Eureka! Ranch Distilled Spirits Group
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