“One of my jobs is to encourage people to be bold. It’s incredibly hard. Experiments are, by their very nature, prone to failure. A few big successes compensate for dozens and dozens of things that didn’t work. Bold Bets – Amazon Web Services, Kindle, Amazon Prime, our third-party seller business – all of those things are examples of bold bets that did work, and they pay for a lot of experiments.
What really matters is, companies that don’t continue to experiment, companies that don’t embrace failure, they eventually get in a desperate position where the only thing they can do is a Hail Mary bet at the end of their corporate existence. Whereas companies that are making bets all along, even big bets, but not bet-the-company bets, prevail. ”
Jeff Bezos – Founder/CEO Amazon.com
from an interview for the web site Business Insider