I observed the power of engagement by team members and customers last weekend. Petar and I I spent last weekend supporting the Joe Borrow Foundation’s golf event. On Friday night we served Old Fashioned Cocktails at a pre event party. On Saturday we were hole seven providing golfers with a tasting sample of our Dexter Three Wood Bourbon.
During the weekend I had a unique opportunity to observe the behavior of the attendees as many learned about and experienced our Dexter Bourbon for the first time. I was struck by how clear and obvious it was that we were creating engagement with the brand. AND, how similar it was to what we observe when we work with leadership to create engagement among team members with PROACTIVE Problem Solving of broken systems in the work place.
It didn’t take a survey to quantify the impact…..
1. Engaged team members & customers ARE OVERT in their excitement.
When folks experience something that is truly meaningfully unique – be it a new way of working or a 96 point Bourbon they let you know it immediately. You can see it on their face instantly. And, they just HAVE TO TELL YOU how much they enjoy the experience. The reason for this might well be the dozens of disappointments they’ve experienced when the training or whiskey didn’t live up to their expectations.
2. Engaged team members & customers TELL OTHERS about their learning.
Interestingly the event the night before with about 25% of those who were playing golf lit the excitement for Dexter. Throughout the day, as the golfers came up to hole seven and saw Petar and I – we could hear those who had experienced us the night before tell the others in their group about how amazing Dexter was. It’s the same with team members at companies. When the lady who participated in PROACTIVE Problem Solving was able to Stop The Stupid way that she worked – so that she could vaporize the need for rework – she just had to tell others about it. That my friends is how you create true and lasting Culture Change.
3. Engaged team members & customers PROACTIVELY Engage Others.
Beyond simply telling others – those who are truly engaged proactively engage others. At the party the night before – when a participant had what they called “the best old fashioned in their life” they brought others over to our bar asking us to tell our story and make one. On the golf course, folks drove their golf cart back to us to get another sample to take to a friend. It’s the same with PROACTIVE Problem Solving – when someone is full engaged I’ve observed that they don’t take no for an answer. They inevitably pull out a tool they learned and teach it / use it with others they want to enroll in the culture change movement.
To learn more simply click to learn more on links at the bottom.
If you are in the UK click on link below for tickets to my three speaking events in early June.
Cheers
Doug Hall
Founder – Eureka! Ranch
Co-Founder – Dexter Bourbon Company from the Brain Brew Distillery
Co-Founder – Eureka! Ranch Distilled Spirits Group
I’m On My Way to London & Glasgow in early June…
Here’s information on my UK speaking events:
✅ Monday 9th June (AM) in Glasgow
✅ Tuesday 10th June in London
✅ Friday 13th June in London
FOR DETAILS ON UK EVENTS CLICK HERE
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