In over fifty years of speaking and teaching adults, I’ve never felt a connection as strong as I feel today between the needs of audiences and my message.

Thinking about this, I believe there are three reasons for this greater connection.

Key #1.  Confronting Reality – The first key is to be brutally honest with audiences about an overwhelming problem that they feel right now.  Today’s audiences don’t have patience with being lectured about something “they should be worrying about.”  They want solutions for one or more of the stresses they are feeling right now.

In my case, when I speak about “Stopping the Stupid” – the flawed work systems and bureaucracy that gets in the way of doing their jobs – it resonates with a unique energy both in North America and in Europe. 

Key #2.  Providing Genuine Solutions – The second key is to offer genuine solutions to their pain.  It can’t be theory. It can’t be “big picture.” It MUST BE practical step-by-step methods for helping them reduce their pain and suffering from the Stupid Stuff that prevents them from doing their jobs. 

In my case, adapting our world-famous Eureka! Inventing methods into a simple and easy-to-implement PROACTIVE Problem Solving system gets audience’s attention.  We estimate that about 30% see results within a week after my talk. About 50% within three to four weeks.  And yes – roughly 20% don’t engage just like Everett Rogers reports in his classic book Diffusion of Innovations. 

Key #3. Being Authentic – Quite simply audiences have no patience with speakers who theorize about how Apple, Tesla, Starbucks, Google, etc. do things.  Rather they want to hear how the speaker as “lived their pain” and found relief.

In my case, the story of how Brain Brew Distillery, our small craft bourbon distillery, is battling multinationals and winning creates a unique connection with audiences.

Cheers,

Doug Hall 

Founder – Eureka! Ranch
Co-Founder – Dexter Bourbon Company from the Brain Brew Distillery
Co-Founder – Eureka! Ranch Distilled Spirits Group

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