by Doug Hall | Sep 18, 2019 | Innovation News
Research finds that to be successful with marketing you need to communicate your MEANINGFUL UNIQUENESS in 11 seconds! That means you need to be really sharp and precise with the message you use in your headline or the opening to your video. TODAY YOU NEED...
by Doug Hall | Sep 11, 2019 | Innovation News
Creating a difference that makes a difference … is the purpose of life. In simple terms a difference that makes a difference is… – A BIG Idea A True INNOVATION A Meaningfully Unique product or service improvement Something that builds PRIDE...
by Doug Hall | Jul 11, 2019 | Innovation News
Research finds that customers are 3 TIMES more likely to purchases when they LIKE the environment. At the University of British Columbia students were shown the advertisements for products. In one case there was music playing that the students enjoyed. In the other...
by Doug Hall | Jul 5, 2019 | Innovation News
Significant overall sales growth can be realized if: A) You cut your product line by as much at 50%.B) You expand your product line to service all customers. The correct answer is A, you cut your product line by as much as 50%. This has proved itself again and again...
by Doug Hall | May 2, 2019 | Innovation News
Years ago at Procter & Gamble my team and I were trying to sort out what to do after having just gotten some horrible product testing results. Tim Feely, who I believe was a Product Development Director at the time, stopped into the meeting and told...
by Doug Hall | Apr 25, 2019 | Innovation News
To create, communicate and commercialize an innovation requires lots of money. The money can come from your existing company, from outside investors or from your own savings. Note – when it’s from your own savings it’s not uncommon for that to not be fully...
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